why hire studio skala?
battle tested by brands you know & love. every stage, any setup.
incrementality obsessed, so every dollar is allocated where it's most impactful.
built for your P&L, not just a vanity metrics on a pretty dashboard.
I've worked on the agency side and I've been the in-house lead at Grubhub & Quince. Now I work fractionally with business of all sizes and stages - from small startups to scaled enterprises across e-commerce, lead generation, subscriptions, and more.
built for your P&L, not just a vanity metrics on a pretty dashboard.
incrementality obsessed, so every dollar is allocated where it's most impactful.
built for your P&L, not just a vanity metrics on a pretty dashboard.
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I optimize to contribution profit, not just CAC or ROAS. That means we'll account for margins, COGS, shipping, etc. so every dollar is judged on what it actually puts back into the business. We'll use actual and predicted LTV when available to inform investment.
Your CFO and I will get along well.
incrementality obsessed, so every dollar is allocated where it's most impactful.
incrementality obsessed, so every dollar is allocated where it's most impactful.
incrementality obsessed, so every dollar is allocated where it's most impactful.
Platforms love to take credit for revenue that would have happened anyway. We'll maximize incrementality by using real data, launching holdouts, and geo tests to separate real lift from noise, so you know your spend truly drives growth.
test, learn, repeat.
one brain, start to finish.
incrementality obsessed, so every dollar is allocated where it's most impactful.
Every account gets a running test roadmap: bidding, structure, creative, landing pages, ad copy, etc. Small, fast experiments with clear hypotheses compound into big wins, and every result makes the next decision smarter.
full team integration.
one brain, start to finish.
one brain, start to finish.
I work side by side with your team in Slack, so there's no waiting a week for a status call. We'll connect the dots across Google and your backend sales data, so decisions are made on the full picture, not just one platform's version of the truth.
one brain, start to finish.
one brain, start to finish.
one brain, start to finish.
In 16 years I've done it all:
strategy, campaign creation, feed optimization, conversion rate optimization, tracking, reporting, and even budget fights with finance. I'll own everything end to end, so ideas go from whiteboard to live campaign in days, not sprint cycles.
brands I've partnered with:
